Nike – Brand Film
Context
Nike needed a cinematic brand film to launch their new campaign targeting Gen Z audiences.
Our Role
- Concept Development
- Direction & Editing
- Motion Design
Approach
- 1.Developed a visual language rooted in motion and grit
- 2.Shot handheld to maintain raw energy
- 3.Cut rhythmically to match athlete movement
Outcome
The film launched across digital platforms and became one of Nike’s most engaged brand pieces that quarter.
1.2M views35% engagement uplift