Nike – Brand Film

Context

Nike needed a cinematic brand film to launch their new campaign targeting Gen Z audiences.

Our Role

  1. - Concept Development
  2. - Direction & Editing
  3. - Motion Design

Approach

  1. 1.Developed a visual language rooted in motion and grit
  2. 2.Shot handheld to maintain raw energy
  3. 3.Cut rhythmically to match athlete movement

Outcome

The film launched across digital platforms and became one of Nike’s most engaged brand pieces that quarter.

1.2M Views35% engagement uplift